Alex and I are both primarily visual people, so it didn't faze me at all when he accidentally brought home Tropicana Heart Healthy O.J. with Omega-3s instead of the Tropicana Ruby Red. We differentiate Tropicana's by the colored stripe on the carton, and their two stripes are pretty damn similar in shade.I drank some yesterday, and to be frank it tastes kind of gross. The juice can't cover up that they've added Omega-3s to it. But, whatever, we'll just finish the carton, right? Waste not, want not.
This morning, I started reading the carton (as one tends to do at breakfast), and listed under the ingredients are three types of FISH: anchovies, sardines, and tilapia. THIS ORANGE JUICE CONTAINS FISH.
"Fellas, don't drink that Tropicana. There was a fish, in the juicer!"I don't think you should be allowed to do this. Look, I read every label with a list of ingredients, I honestly do, but who would think that you had to read the ingredients of orange juice? It should not be called orange juice if it contains more than oranges that have been juiced. It even says "100% Pure Orange Juice" on the label. SQUEEZED AND PROCESSED FISH IS NOT ORANGE JUICE. It should be called orange drink, hell, I'll even give you orange juice drink. I would much prefer however that they came right out and said:
TROPICANA ORANGE & FISH JUICE BLEND
I don't think anyone would buy it, but that's the point. They shouldn't. We shouldn't. Talk about food processing, there's something ookily disgusting about this. I shouldn't have to look at traditionally vegetarian foods to make sure they're still vegetarian.I mean, fish? In my juice? Eugh. When are we going to stop this asinine food processing nonsense. First, the slow transformation of yogurt from real food to non-vegetarian foodstuffs, then Cinnamon-Frosted Pig Parts, and now Fish Juice?




8 comments:
Once we discover and believe that a nutrient may do possible good to health, we single it out and add it to virtually every other food to increase their perceived value, thus marking value. It doesn’t matter whether that particular nutrient might have to interact with other ingredients in the source whole food in order for them to generate the suspected health effect.
In fact, we have no idea if omega-3 fatty acids have any adverse effect with the high concentration of citric acid in citric juices. Maybe their chemistry will turn into something nasty to our bodies? We know so little about the interactivities between nutrients (or even different food) that it’s so risky to single out nutrients and add it to every other edible things.
When we first discovered vitamins we fortified everything with vitamins, at some later point we learnt that too much vitamin C is actually bad for the body. Then what?
We just have stay away from processed food.
The scary thing is when they are allowed by our stoopid f-ing FDA to do just about anything on their labels there's no way to tell what is processed and what isn't. I mean if you put "not from concentrate" and "all natural" on your labels there should be some standards. Fish isn't NATURALLY in OJ nor is all the other shit they "fortify" it with.
If only we had a gov't that believed it's job was to protect the people not to protect the market. Unfortunately in the USA being a consumer has trumped being a citizen so everything is about markets and profits instead of protecting and informing our citizenry. In the UK they have great food labeling laws compared to ours and they have "safe for vegetarian" labels.
The other day I bought some local honey but to my shock and dismay they had this logo on the label hat was designed to look just like the "organic" logo but said "no pesticides". It was so manipulative and I realized DUH! Of course they didn't use pesticide they would kill the friggin' bees.
oh my god...first i'm gonna go barf, then i'm gonna go watch some Twin Peaks.
Faze. Not phase. Pet peeve.
xoxo
-Alex
Corrected. Muchos gracias.
Mekes me think of the 'Bass-O-Matic' skit Dan Akroid did on SNL ages ago. Yum!
Hi Rey. Back from outer space...again...and wondering how you are. Would you care to catch up? Drop me a line on this crazy blogger thing.
-Scott
Wait, is this Scott "the Grunt" Scott? OMG -- WHERE HAVE YOU BEEN?
Yes, I want to catch up. Are you on FB? Find me there and send me a PM. Unfortunately, more than 500 people have the same name as you. Fortunately, there's only one of me! Neill, Jenny, Marleigh, Kim, Kara, and I have all been connecting over there.
The internetz iz amazing!
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